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A workflow,
not a model picker.

Sume Agent holds the product, script, host, voice, and edit in one thread — and comes back with a finished show, not a clip. When the workflow settles, we lock it into a Format your systems call over one API.

David Im

What are we creating today?

Sume Beauty StudioCreate a finished beauty-studio video: a model, a cosmetic product and soft editorial light on a vanity or tabletop. Use when the user asks for a skincare or makeup launch reel or studio brand film. Not for: static campaign deliverables.Use format
Wall of textCreate a finished before-and-after video with matched identity, framing and lighting and a clear reveal. Use when the user asks for a beauty, styling, cleaning or product transformation backed by evidence. Not for: static campaign deliverables.Use format
Sume Cinematic Studio CommercialCreate a finished cinematic studio commercial: premium light, macro product detail and a high-end camera move. Use when the user asks for a flagship launch, tech or luxury product ad. Not for: static campaign deliverables.Use format
Sume Close Camera UgcCreate a finished close-camera UGC video: a handheld selfie shot, direct eye contact and a product-led hook. Use when the user asks for close-up testimonials, creator reactions or phone-shot recommendations. Not for: static campaign deliverables.Use format
Sume Cream SqueezeCreate a finished cream-squeeze image: a tactile ribbon of product from accurate cosmetic packaging. Use when the user asks for a moisturizer, cleanser, mask or balm still. Not for: animated or motion deliverables.Use format
Sume Editorial Product SetCreate a finished editorial product-set image: a coordinated collection in a graphic arrangement and premium set. Use when the user asks for a routine, collection, bundle or gift-set still. Not for: animated or motion deliverables.Use format
Sume Fashion EditorialCreate a finished high-fashion editorial video: a strong pose, dramatic styling, magazine-grade framing and restrained motion. Use when the user asks for a fashion campaign, lookbook or cover-story film. Not for: static campaign deliverables.Use format
Sume Formula Texture HeroCreate a finished formula-texture hero image: macro cream, gel, oil, foam or serum around an accurate package. Use when the user asks for an ingredient or texture-led skincare still. Not for: animated or motion deliverables.Use format
Sume Fruits DramaMake a ~5 s vertical clip of a Pixar-ish fruit character saying the user's line. Use when the user asks for a fruit drama or a talking banana, strawberry or other fruit (과일 드라마). Not for: a multi-scene story or a human presenter.Use format
Sume Green ScreenCreate a finished Fastlane green-screen Blitz from brand DNA. Use when the user asks for a green screen, talking-head overlay, or a Fastlane green-screen ad. Not for: custom generated scenes, social posting, or the editor.Use format
Sume Logo Motion DesignAnimate a supplied logo into a short ident: a reveal through light, material or graphic motion. Use when the user wants a logo intro, sting, bumper or end card (로고 모션). Not for: a product ad or a static logo image.Use format
Sume Magazine Cover CampaignCreate a finished magazine-cover campaign image: a bold portrait, designed negative space and clean type zones. Use when the user asks for a beauty or fashion cover reveal or editorial post. Not for: animated or motion deliverables.Use format
Sume Mobile App UgcCreate a finished mobile-app UGC video: a relatable creator, a visible phone and a clear app benefit or reaction. Use when the user asks for an app testimonial, discovery hook or phone demo. Not for: static campaign deliverables.Use format
Sume Model Product PortraitCreate a finished model-and-product portrait image: intimate beauty framing, natural skin and accurate packaging. Use when the user asks for a skincare endorsement or model-led product still. Not for: animated or motion deliverables.Use format
Sume Product CommercialCreate a finished premium product commercial: a controlled hero composition, tactile detail, elegant light and one cinematic camera move. Use when the user asks for a launch film or hero product video. Not for: static campaign deliverables.Use format
Sume Product Usage DemoCreate a finished product-usage video that shows one real action, texture or result in a casual setting. Use when the user asks for an application, unbox-and-use or hands-on product demo. Not for: static campaign deliverables.Use format
Sume RestyleRestyle a clip the user owns: same motion and cuts, a new visual look from a prompt or style references. Use when the user asks to restyle, re-grade or change the art style of their own video. Not for: swapping a person or product, or a remake.Use format
Sume Serum DripCreate a finished serum-drip image: a macro pipette, one controlled droplet, translucent formula and accurate bottle packaging. Use when the user asks for a serum launch or ingredient-led still. Not for: animated or motion deliverables.Use format
Sume SlideshowCreate a finished Fastlane slideshow Blitz from brand DNA. Use when the user asks for a slideshow, carousel stills, or a Fastlane slideshow ad. Not for: custom generated scenes, social posting, or the editor.Use format
Sume Sunscreen SplashCreate a finished sunscreen splash image: bright daylight, clean white formula, frozen water motion and accurate SPF packaging. Use when the user asks for sun-care or summer skincare stills. Not for: animated or motion deliverables.Use format
Sume Toner PourCreate a finished toner-pour image: clear liquid, elegant glass or bottle handling and clean splash detail. Use when the user asks for a toner, essence or micellar water still. Not for: animated or motion deliverables.Use format
Sume Video HookCreate a finished Fastlane video-hook Blitz from brand DNA. Use when the user asks for a hook, cold open, or a Fastlane video-hook ad. Not for: custom generated scenes, social posting, or the editor.Use format
Sume Virtual Try OnMake a vertical video of a person wearing a supplied garment, true to its fit and construction. Use when the user asks for a try-on, outfit preview or fitting video for apparel. Not for: a still lookbook or a garment-only product shot.Use format
Sume Wall Of TextCreate a finished Fastlane wall-of-text Blitz from brand DNA. Use when the user asks for a wall of text, kinetic type, or a Fastlane text-led ad. Not for: custom generated scenes, social posting, or the editor.Use format
Sume Water Splash HeroCreate a finished beauty product hero image with a dramatic water splash, suspended droplets and premium package focus. Use when the user asks for a hydrating or freshness-led skincare still. Not for: animated or motion deliverables.Use format
Real runs

Cases we actually ran.

A Korean live-commerce team builds AI show-host broadcasts in the @mobidoo workspace: product URL and Korean script in — stills, host avatar, TTS, and lip-sync out, bound into a broadcast-length timeline MP4. These are their shows.

Apparel
Home appliance
Fresh food
Format + API

Same show.Every SKU. One API.

When the workflow settles, we lock it into a Format — a versioned package of hard rules the agent must follow. @mobidoo/live-commerce pins the host and voice, the banner and price-card layouts, per-scene holds, and the sentence map that binds every script line to its scene. From there, a sheet can call it.

curl -X POST \
  https://api.sume.com/v1/formats/mobidoo/live-commerce/runs \
  -H "Authorization: Bearer $SUME_API_KEY" \
  -H "Idempotency-Key: sheet-row-45" \
  -d @row.json

{ "object": "format.run", "status": "processing",
  "status_url": ".../format-runs/arun_.../status",
  "result_url": ".../format-runs/arun_.../result" }

One sheet window, queued over the API

Twenty rows from a product sheet went into one run queue against the pinned Format — no chat, no operator in the loop. Completed shows came back in about three to five minutes each.

Read the docs

20

sheet rows queued

3–5 min

per completed show

v38

format version pinned

Real runs from one production queue window. Illustrative run economics — not a rate card and not a throughput promise.

Enterprise contracts

Need volume pricing, security review, or a custom agreement? Book a call and we'll scope an enterprise contract for your team.

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